About us
Level Up Events is a UAE-based consulting and event company specializing in luxury corporate and consumer experiences, with a primary focus on the automotive industry. We design and deliver seamless, one-of-a-kind events that elevate brands, captivate audiences, and leave a lasting impression.From VIP galas and exclusive gatherings to high-profile automotive product launches, every event we create is meticulously curated to reflect precision, innovation, and uncompromising quality. We work closely with our clients to transform their vision into immersive experiences that embody sophistication and impact.Our approach combines strategic consulting with flawless execution, ensuring every detail aligns with the brand’s identity and objectives. With deep industry insight and a strong network across the UAE, we navigate complexity effortlessly, allowing our clients to focus on what matters most.The company’s positioning reflects a clear emphasis on elevated event experiences defined by luxury, innovation, and professionalism. At Level Up Events, we don’t just organize events, we create moments that move people, build prestige, and set new standards.We level up events. Where exceptional experiences begin.Therese Heijboer; Founder & CEO.
What we do?
Luxury Corporate & Consumer Events
We collaborate on tailored, high-touch events designed for upscale audiences, where every detail reflects exclusivity, refinement, and precision.Automotive-Focused Experiences
Our central niche is delivering excellence in service, aligning with automotive launches, rallies, premium test-drive programs, and curated supercar rental experiences that elevate brand engagement.Yachting & Elite Lifestyle Experiences
We design bespoke yachting events and private yacht charters, seamlessly integrating luxury hospitality with brand storytelling for an unparalleled on-water experience.Desert & Destination Experiences
From exclusive desert camping safaris to immersive destination concepts, we create refined adventure experiences that combine comfort, authenticity, and unforgettable surroundingsCorporate Event Management & Luxury Experiences
We specialize in end-to-end corporate event management and bespoke luxury experiences across Dubai and the UAE. Our events are designed to elevate brands, foster meaningful connections, and deliver seamless execution combining strategic precision with refined, high-touch experiences aligned with business objectives.Consulting & Strategy
We provide strategic consulting to help clients conceptualize, design, and execute seamless, one-of-a-kind events—transforming vision into high-impact, luxury experiences.All services and bespoke experiences are curated and executed in Dubai and throughout the United Arab Emirates.
Meet the CEO
Therese Heijboer is the Founder and CEO of Level Up Events. Bringing over two decades of international experience in sales, marketing, and strategic project leadership to the UAE’s luxury events industry. Her career spans commercial, automotive, and brand-driven environments, giving her a keen ability to connect brands with high-value audiences through impactful, bespoke experiences. Based in the UAE, Therese leads Level Up Events with a clear vision rooted in luxury, innovation, and professionalism, guiding every project with meticulous attention to detail and strategic insight.Therese believes that true leadership is about vision, precision, and responsibility. She leads with integrity, creativity, and a relentless commitment to excellence ensuring every experience has purpose, tells a story, and elevates both people and brands. Her focus is not only on flawlessly executed events, but on building lasting partnerships and setting new standards for world-class experiences.Therese Heijboer, Founder & CEO
Lets work together
At Level Up Events, we specialize in creating seamless, one-of-a-kind experiences that reflect luxury, innovation, and professionalism. Whether you’re planning an exclusive automotive launch, a VIP gala, or a bespoke corporate event, we’re here to turn your vision into an unforgettable reality.
